THE BUILT
DIFFERENT
COMMUNITY.
550+ men over 40 who refuse to back down from their health. Two ways to be part of it. Zero pressure to upgrade.
TWO WAYS TO BE
BUILT DIFFERENT
The foundation. Access the community, see how the men around you train, and hear directly from Keith when he posts and goes live.
- Full Built Different Skool community access
- Keith active in community boards weekly
- Access to free Built Different content library
- The four-module BD system overview
Full access to everything. The curriculum, the live calls with Keith, the direct access, and the full premium community experience.
- Everything in the free tier
- Monthly live Zoom call with Keith (Premium only)
- Full four-module Built Different curriculum
- Keith’s complete training video library
- Nutrition framework and macro guides
- Recovery and joint health protocol
- Mindset and discipline module
- Premium-only discussion boards
FOUR MODULES.
ONE SYSTEM.
The Built Different curriculum is built for men who want to understand the why behind the what. Not generic advice. A system built from 45+ years of Keith’s experience and Ortho Molecular’s clinical research. (Premium members only)
- The mind-muscle connection protocol: how to actually feel the muscle you’re training
- Joint-friendly programming for men 40+ - what to stop doing immediately
- The 3-day structure: why less frequency beats more for recovery at this age
- Tempo training: the variable most men ignore that drives 80% of results
- Keith’s full training video library by muscle group
- The macro framework for men 40+: protein targets, carb cycling, fat intake
- Bloodwork basics: which markers matter for hormone health, inflammation, and metabolism
- Supplement timing: how to use Multivitamin Elite, D3+K2, and Omega Elite in your stack
- Eating out, travel, and weekends: the Built Different food framework
- The discipline framework: why motivation is unreliable and what replaces it
- Accountability systems: how the Built Different check-in protocol works
- Dealing with injury, setback, and starting over: the right response
- Building identity before building physique: why it goes in that order
- The BD weekly check-in template: track what actually predicts progress
- Bloodwork guide: what to ask your doctor for at each annual physical
- Supplement facts breakdown: reading labels, avoiding fillers, understanding dose
- Recovery tracking: HRV basics, sleep quality, and adapting your training to readiness
WHAT YOU GET
AT EACH LEVEL
| Feature | Free | Premium |
|---|---|---|
| Full community access (Skool) | ✓ | ✓ |
| Keith active in community boards weekly | ✓ | ✓ |
| Monthly live Zoom call with Keith (dedicated face time) | ✕ | ✓ |
| Full BD four-module curriculum | ✕ | ✓ |
| Keith’s full training video library | ✕ | ✓ |
| Nutrition framework & macro guides | ✕ | ✓ |
| Recovery & joint health protocol | ✕ | ✓ |
| Premium-only discussion boards | ✕ | ✓ |
| Monthly investment | Free | $49/mo |
REAL MEN.
REAL CONVERSATIONS.
“Just joined this community. 58 years old, 30 pounds overweight, joints are killing me. Never thought I would find a group where men my age talk honestly about this stuff. Already feel like I belong here.”
“Down 18 lbs and training harder than I was at 40. The mind-muscle protocol from the curriculum changed everything. I was just moving weight before. Now I am actually training.”
“My doctor pulled my bloodwork yesterday. D3 went from severely deficient to optimal. CRP (inflammation marker) dropped in half. The supplement stack plus the training protocol. This is a system, not a program.”
“The monthly Zoom call with Keith is worth the membership fee alone. He spent 20 minutes going through my shoulder injury and gave me a modified program. That is not generic content. That is real coaching.”
“56 years old and I have never had a group like this. Men who are honest about where they are, hold each other accountable, and actually show up. Keith shows up. Every week.”
“Just finished week 4. Joints feel better than they have in two years. Switched to the joint-friendly approach from the module and the difference is immediate. My ego took a hit. My body is grateful.”
FROM ZERO
TO BUILT DIFFERENT
Free takes 60 seconds. Premium takes 90. Choose your tier, create your Skool account, and you’re inside. No waiting list, no approval.
Drop a post in the community. Where you are, what you’re working on, and your Built Different Score if you’ve taken the quiz. Men in this community show up for each other from day one.
Premium members unlock the full four-module Built Different curriculum. Start with Module 01 (Body). Do not skip ahead. Work it in sequence. The order is intentional.
Keith posts every week. Premium members get the monthly live call. The standard here is simple: show up. That’s the only requirement. Everything else follows from that.
KEITH.
INSIDE.
EVERY WEEK.
Keith is not someone who posts a program and disappears. He is in the community every week - posting, answering questions, and showing up the same way he shows up at 5am to train.
60 years old. 45+ years training. Attorney. Entrepreneur. Lost 50+ lbs in his 40s and rebuilt his body from scratch. He is not a fitness influencer. He is a man who did the work and built a community for the men willing to do the same.
Premium members get a dedicated live call with Keith once a month. Questions answered, programs reviewed, bloodwork discussed. Direct access to the man, not just the content.
MEN WHO HELD
THE STANDARD.
“I have been in three online fitness communities in the past two years. This is the only one where the host actually shows up. Keith posts, Keith responds, Keith goes live. The accountability is real and so are the results.”
“I was skeptical of online communities. I have my own business, my time is valuable, and I have seen too many ‘communities’ that are just content libraries with a chat function. This is different. The conversations are real.”
“The supplement discount alone pays for the premium membership. But the live call with Keith is what makes it worth it. He remembered my situation from the previous month. That level of personal attention is rare.”
COMMON
QUESTIONS
YouTube gives you the what. The community gives you the how-to-apply-it-to-your-specific-situation, the accountability, and men around you doing the same thing. YouTube can’t do any of those three things. You can watch every video Keith has ever made and still not implement a single thing, because knowledge without accountability produces zero change. The community is where implementation actually happens.
Premium includes the full four-module Built Different curriculum (Body, Diet, Mindset, Tools), Keith’s complete training video library organised by muscle group, the nutrition framework and macro guides, the recovery and joint health protocol, premium-only discussion boards, and the monthly live Zoom call with Keith.
Free members see Keith active in the community boards weekly - he reads posts, responds to threads, and interacts naturally with the community. Premium members additionally get a dedicated monthly live Zoom call where Keith takes questions directly, reviews member programs, discusses bloodwork, and goes deep on topics requested by the community. Free is community participation. Premium is dedicated face time.
Yes. Cancel any time directly through Skool - no questions asked, no cancellation fee. You retain Premium access until the end of your current billing period. The free tier remains available to you indefinitely after cancelling Premium.
Built Different is specifically designed for men 40+. The programming, the nutrition protocols, the recovery content - all of it is built for the reality of training over 40. Joints that need protecting. Hormones that have shifted. Recovery that takes longer. Energy that has to be managed. If you are under 40 and want to get ahead of these issues, you are welcome, but the community’s focus is men 40 and above.
READY FOR
1:1 COACHING?
The Built Different Standard is our 8-week personalised coaching program. Custom training plan, nutrition protocol, direct WhatsApp access to Keith’s team, and weekly accountability. $1,497 for the full program. Community members get priority on the waitlist.